Do you want to know the top 3 growth opportunities in the fitness industry?
In the past two years, with the gym's closure, home fitness products are facing great opportunities, people's fitness venues and fitness methods have changed. Fitness at home has become a priority for consumers.
But opportunities and risks coexist, a large number of retailers and e-commerce see this tuyere, people flock in, leading to the saturation of household fitness products, some people can often see the opportunity in the test, with the sea freight rising sharply in 2021.
While others come and go.
Although the fitness industry faces obstacles, there are opportunities and space for innovation. In this article, I will share five trends in the fitness industry.
First: online exercise and diet.
During the blockade, people have to adjust the way and place they exercise to keep fitting anytime, anywhere.
The new mentality continues to run high. The fitness mindset that yearns for flexibility and convenience is apparent. Brands need to realize that fitness can serve everyone, consumer industry trends and priorities will continue to shape the brand product architecture, and brands will need to adapt and suit the needs of consumers. Brands can set up their community groups, strengthen their abilities by helping members exercise and improve their health in different areas, ask them about their diverse needs in the community group. And send them their exercise videos and diet recipes regularly.
As fitness trends continue to emerge in the industry, brands have the opportunity to enhance their abilities by helping members exercise and improve their health in different areas. Mental health and fitness continue to be associated with physical and mental exercises woven into various gyms and health clubs.
After several blockades and social gathering restrictions, contact and interaction seem to be critical industry drivers. You can see this in the way brands like peloton, and SoulCycle uses rock star coaches to help build thriving fitness communities. There is a reason why group fitness can always be on the fitness trend list year after year. An incredible fitness coach is a vital part of the collective fitness experience and can make your brand soar.
Second: Join Fitness APP Mall.
With the rise of the online fitness industry, it is also a good development trend for brands to invest in an intense fitness APP platform. Fitness APP has different user groups, a complete fitness ecosystem, while the APP platform relies on its tool attributes to obtain users. After accumulating a specific user scale, it will divert through the mall and benefit from selling fitness surrounding goods, while brands can cooperate with APP Mall. Rely on the ecosystem of the APP platform to sell your vertical products to make a profit. Can be hosted on APP platforms such as Freeletics Training and Athlon.
Third: Build an online mall and APP Mini Program.
For brands, letting our products appear in front of consumers anytime and anywhere； allowing consumers to regard our products as an indispensable part of their lives, is the goal that we need to overcome. Building their complete production system is the only way to achieve this goal; it is inseparable from the online mall and APP Mini Program complement each other. Online mall and APP Mini Program is a visiting relationship. Users can jump to your Mini Program directly when reading articles on Facebook / LinkedIn, based on a specific user base and brand membership data.
This is undoubtedly very tempting for brands. Facebook mainly produces high-quality content, while APP Mini Program carries the traffic attracted by the official account to do better customer service. Make full use of the advantages of social e-commerce to improve user conversion.
Mall Mini Program has low risk.
Unlike entering a third-party mall, after brands build the Mini Program, the operation can be entirely under their control. Brands can be more flexible in creative digital marketing. Can better express the corporate culture through the mall Mini Program. The mall Mini Program built by brands is mobile and is the channel to connect the brand's online and offline business. Combining the eight scenarios of system entrance, scanning code, official account, sharing, search, LBS, payment card package, and advertising has become a critical link between social ecology and offline business. Mall Mini Program is also a breakthrough for brands to develop in the traditional competition.
The application scene of the Mini Program in Mall is rich.
For example, with almost standard yoga fitness supplies in office buildings and the resistance belt of strength training, users can open Mini Program to select goods and pay for them without going to the supermarket. Go to the offline brand store to pick it up at any time. These behaviors are user-oriented.
From all aspects, with the help of the Mall Mini Program, brands can improve marketing methods, carry out targeted marketing activities, and improve brand recognition and user conversion rate based on SNS Social and big data.
Post time: Jun-01-2022